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An eSports gaming company is enabling fans to place bets with each other through blockchain, declaring: “There is no need for bookmakers anymore.”

An eSports platform which allows users to challenge each other instead of betting against a bookmaker is preparing to integrate blockchain technology into its newly relaunched website. This comes as it consults with Maltese officials on how its gaming licence could be extended to incorporate cryptocurrency.

HERO is a Vienna-based company that has the goal of bringing back the social element to betting. It believes that the gaming industry lacks innovation and the nature of online betting needs to change, and gaming has become a system where middlemen take unfair fees and untrustworthy bookmakers rip people off. HERO enables users to challenge one another in a system without odds and unfair conditions.

Its decentralized technology is initially going to be integrated into herosphere.gg, an existing platform specializing in eSports prediction and fantasy that has already amassed more than 200,000 registered users. Herosphere currently offers contests across four games: Dota 2, League of Legends, Counter-Strike: Global Offensive and Overwatch. Following the implementation, users will be able to place their bets using HEROcoin (PLAY) – a brand-new cryptocurrency. The bigger plan is to provide its blockchain technology to any other gaming provider over time.

Christina Roth, Head of Communications for HERO, told Cointelegraph: “Our goal is to reintroduce a social element to betting and make it fun and safe for everyone. We see the blockchain as a huge advantage for our industry, helping us to foster what has always been important to us personally: transparency, fairness, and consumer protection.”

“There is no need for bookmakers anymore”

The HERO Network’s launch comes at an exciting time for the eSports industry. Data from Newzoo suggests global revenues for this sector hit $655 mln in 2017, and this year, revenues of $905 mln are forecast – an increase of 38 percent. Meanwhile, Goldman Sachs is expecting that the market is going to grow

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