Your Identity Is Now Safe: The Decentralized All-In-One Safeguarding Solution
Threats to the sanctity of users’ privacy with regards to digital data are more prevalent now than they have ever been.
It’s a logical conclusion that can be deduced from certain facts, such as increased adoption of technology by all age-ranges and the continued growth of industries which require the sharing of sensitive information.
Although large corporations may use arguments such as anonymity of the individual to justify metadata, these organizations own cross-platform data monopolies. These can be cross-referenced to achieve an, arguably invasive, level of user identification and trends prediction.
It’s bad enough to think of this data being shared without our permission to a deluge of interested advertisers – but when these databases become prime targets to malicious actors such as hackers, the potential results seem quite devastating.
Not to mention Apple’s recent decision to move to China  – a communist country where the state has control over the data as well as economy.
It’s a problem for small businesses too
Additionally, having to enter your personal information, as well as payment details, into every store that you visit is something of a laborious process and one which benefits neither the customer nor the individual merchant. The rise of protection seals stands testament to the effect that privacy and data protection concerns have had on consumer confidence.
Another result of this is a sense of customer ‘immobility’. This is to say that customers are less likely to spread their purchasing habits amongst multiple online stores or other such platforms (forums, comment boards on blogs, etc) because of effort and risk.
It’s a phenomenon that has further contributed to the dominance of innovation-stifling giants like Amazon, which now reportedly accounts for over 75% of all online spending in the USA .
When it comes to implementing effective measures to safeguard customers’ private information, there is an enormous financial barrier facing smaller online business owners.
The situation is also not helped by