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A blockchain gaming company is set to release “MLB Crypto Baseball” after agreeing to a licensing deal with Major League Baseball. It is anticipated to be similar to the popular Ethereum-based CryptoKitties blockchain game.

Major League Baseball, like many sports leagues across the world, is devoting a lot of resources towards staying technologically innovative.

In an effort to curtail declining attendance at games, baseball officials have been rolling out technology like stadium WiFi and in-seat payment options to enhance game experiences.

Now America’s pastime is turning to blockchain. MLB Crypto Baseball is set to be released later in the summer thanks to an agreement with a blockchain gaming company called Lucid Sight.

A Whole New Digital Ballgame

Baseball fans who use the platform will be able to buy virtual avatars of specific moments in recent games. Users will be able to sell items and are eligible to earn other rewards and stickers. The game is a decentralized app (dApp) on Ethereum.

Executive VP of gaming and business ventures Kenny Gersh said the game is designed as part of an effort to attract younger people back to baseball.

That is 100% one of the strategic goals of this initiative. […] Collecting items related to your team, engaging with your team in a new way. For me, say the Red Sox win the division in a couple months, I want to buy something that symbolizes that. These will be event-based things—those moments in sports that happen that you want to remember and cherish, and have a sense that you were there, even if only digitally.

Details are a bit light right now on what kind of virtual items will be available in the game or what kind of events will be digitally-recreated, but whatever shape the game will take, Gersh is adamant it is not MLB “trying to capitalize on some get rich quick scheme.”

In fact, top officials at Major League Baseball have expressed interest in cryptocurrencies for a while. Gersh said the

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