Due to the notorious volatility and unregulated nature of cryptocurrencies, many organizations and even governments are jumping on the bandwagon to ban them.
As we move further into 2018, even the big tech firms are starting to put their foot down on crypto advertising. Such a huge widespread ban has the potential to severely hinder the future development of the crypto industry.
Google and Facebook Have Banned ICO Advertisements
Some of the Internet’s largest advertising platforms, including Facebook, Twitter, and YouTube, have completely banned any advertisements promoting ICOs and cryptocurrencies.
As of June, even Google will be banning the advertisement of crypto – including ICOs, wallets, and exchanges, etc.
There has been a lot of speculation as to why this has happened. Some speculate that it is merely an attempt to protect their users (and their reputation) from fraudulent ICO and token scams and Ponzi schemes, while others have even suggested that these websites could be feeling threatened by the increasing popularity of blockchain technology.
But regardless of the reasons behind these bans, one thing is becoming clear – ICO marketing has become increasingly difficult.
ICOs Are Looking for New Ways to Gain Exposure
As it stands, some of the main ways to promote ICOs include:
Going on a roadshow and speaking at conferences to elicit interest, growing a brand and being exposed to potential investors. Ordering press releases and getting them published on popular websites that are frequented by crypto enthusiasts. Joining in discussions on popular social media websites – such as Facebook groups, Reddit, Telegram, Quora, LinkedIn groups, and specialized forums.
If you really want to succeed, it’s likely you’re going to have to leverage all of these methods and more.
Hopefully, after a while – if your offer is good enough – your idea will spread among users through word of mouth and you’ll be able to tone down your efforts slightly. But until then, you need to work hard to get your message out.
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