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The first law of Thermodynamics states “Energy is neither created nor destroyed. It simply transforms itself from one form to another.” Nowhere is this law better applied than in the case of 4NEW, the world’s first waste to energy power plant entirely integrated on the blockchain.

When interviewing for this story with the founder, Mr. Varun Datta, the elegant architecture of the 4NEW vision became crystal clear. Most companies tend to take a two-dimensional view at solving a problem. For example, if there are energy inefficiencies within the marketplace, as is the case with our world today, then exchanges prop up to help alleviate inefficiencies by matching buyers to sellers and acting as an intermediary. While there is great scalability in this business model, nevertheless, its impact is limited to creating efficiency. This business model is similar to that of Dell Inc., whereby inventory is matched with a real-time order book thereby limiting the need for inventory management or storage. Nevertheless, while scalability is the strength of this business model, lack of long-term retention of the customer base is its weakness.

In contrast, 4NEW’s view is that of building an ecosystem. 4NEW’s business model resembles that of Apple Inc, where you have the ability to avail numerous services all powered and sustained by the 4NEW power plant entirely dedicated to its blockchain. This comprehensive, encompassing approach to sustaining the blockchain was exactly why the blockchain came into existence in the first place. Armed with the ability to provide free energy through its Waste to Energy power plant, 4NEW is equipped not only with the first mover advantage but also an unmatchable competitive edge that will propel the company into cementing itself as one of the dominant players within the crypto-community.

4NEW’s coin, KWATT, which is currently undergoing an ICO, will be in utilization by healthcare companies, money transfer companies, and telecommunication companies all slated for active operations upon completion of 4NEW’s blockchain this spring. Moreover, there is significant interest from other industry actors

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