Blockchain start-up White Rabbit, developers of a browser plugin that allows users to legally stream movies and television series from any open streaming service, has announced a strategic partnership with K5 International, a subdivision of K5 Media Group, a renowned media production company that has produced Oscar-nominated films.
Financial details of the partnership, which was announced in Variety and The Hollywood Reporter, where not disclosed, however, the deal conditions suggest that K5 will grant White Rabbit users access to its library of 50-plus movies while the company’s co-founder Daniel Baur will join White Rabbit’s advisory board. Further details of the details, however, remain undisclosed.
White Rabbit is developing a browser plugin that will recognize any type of streaming content and offer the viewer a chance to directly pay to the copyright holders of said content via secure blockchain infrastructure using the platform’s native WRT tokens. All purchased content will remain available to the user in the Rabbit Hole – the content library – regardless of the viewer’s geographic location.
The tokens themselves will be available for sale during a whitelisting event later this year.
Commenting on the deal, co-founder and CEO of White Rabbit Alan R. Milligan stated:
Such deals show that the conservative cinema industry is becoming interested in innovative technological solutions and that our WRT token will have a very decent real-life application.
Milligan is a renowned filmmaker whose filmography includes award-winning motion picture Letter to the King.
Baur also noted:
I have been actively searching the blockchain space for over a year, looking for companies that can have a massive impact on the film industry. With White Rabbit, I saw a product that properly integrates blockchain and embraces the existing entertainment industry and fans in a unique way.
K5’s portfolio includes films directed by such renowned filmmakers as Andrew Niccol and Tom McCarthy.
Aside from that, White Rabbit has also announced that three specialists from one of Europe’s biggest blockchain companies Blockchangers will join the team. Jonas Therkelson will step in