Lydian Announces New Investment from Prolific Blockchain Investor, Chris Rouland and announcement of new advisors.
On February 10th, Lydian announced it has obtained a new investment and add two new advisors to its advisory board. Chris Rouland, a serial entrepreneur the founder of Endgame, Bastille Networks and most recently Phosphorus, a prolific blockchain investor, veteran in information security, and holder of a dozen patents related to Cyber Security, has joined Lydian as an investor and advisor. Ageesen Sri, a popular figure in the cryptocurrency community having over six years of experience in the cryptocurrency/blockchain ecosystem has also become a part of the Lydian team.
These individuals are joining Lydian as they share the vision of the product and the value proposition of the Company within the ecosystem. With the Lydian tokens, individuals and companies will be able to purchase A.I. driven, targeted digital marketing that are far more effective in generating an ROI.
“The mission behind Lydian and The Whisper Network will have tremendous impact on organizations and ecosystems that rely on digital marketing capabilities to bring their products and services to the mainstream,” noted Ageesen Sri, “I am confident that the team and their backgrounds will be instrumental in changing the way this industry interacts with and utilizes marketing technologies and innovations built using the Lydian blockchain enabled platforms.”
Lydian helps brands with digital marketing and engages their ideal audiences, across multiple platforms in a way that combines big data, A.I. and automation for optimized results.
This additional blockchain investment to the ICO further validates the immense possibilities of the Whisper Network Protocol behind Lydian. The Whisper Network, will use one of its applications, MonaChain to reduce ad fraud. Ad fraud will likely exceed $50 billion by 2025, second only to the drug trade as source of illegal income. MonaBrowse, is an application that is designed to help reduce the adoption of ad-blockers which are now installed in 700 million devices globally.
“The cross proliferation of machine learning across Cyber