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In its early days, the web’s founding principles were clear and simple: A new way to host and distribute information globally, bringing data together in a way that’s fair and open for all. But as adoption rose, networks swelled and our reliance on the internet grew, and finding a home for all that data became a challenge — and so we turned to cloud computing as the answer.

Consumers adjusted to the idea of their information being ‘up in the cloud,’ and businesses gradually moved to software as a service (SaaS) and centralized cloud storage. At the surface-level, the transformation was a success — but it came at a significant cost.

Few involved in the shift realized that cloud computing wasn’t fit for its purpose. Data centers became bloated, expensive and environmentally damaging; speed, safety, and reliability of networks struggled to keep up with the rate of increasing consumer expectations; and most alarmingly, a small group of technology corporates took control of managing and monetizing the data. Three-quarters (74 percent) of cloud computing is now controlled by Google, Microsoft, Amazon, and IBM. The problem has reached a tipping point — but one blockchain startup feels it has the solution and is ready to let early adopters join its cause for a fairer, faster, safer internet.

Decentralized Architecture for a Democratic Internet

The U.K. startup DADI launched its peer-to-peer (p2p) network last month — a decentralized take on cloud networks that will be powered and majority-owned by the public. Building a user community ready to take part, DADI promised to be up to 60 percent cheaper than existing cloud services. The company now hopes that, later this year, consumers will begin linking up their devices at home and at work, earning residual income in exchange for becoming a contributor to the network. The idea aims to convert home electronics like games consoles, laptops, and smart-TVs — which spend much of their lives in standby mode — into dual-purpose devices that also contribute spare

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