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· March 14, 2018 · 6:00 pm

Nine million users have flocked to global trading and investment platform eToro. What exactly is so appealing?

The great sense of community and user-friendly interface are big pluses, according to a number of customer testimonials.

Housewife-turned-trader Lena Birse (‘Onegirl’ on the platform) admits to having “no financial background” yet enjoyed a 36 percent gain on her eToro investments in 2017, and is now a Popular Investor (PI) on the site.

“What I love about eToro is that you can see exactly what each trader is doing,” she says. “I started trading on eToro because I just loved how easy it was to navigate the website. It felt like anyone could do it.”

Watch Lena Birse’s video testimonial now.

Similarly, fellow PI Wayne Ryan (‘goodgoing’ on the platform) taught himself how to trade, and generated an amazing 588 percent gain on his investments in 2016 and 84 percent last year.

He says:

My advice to any new traders would be: definitely open a demo account, open some trades, and then dip your toes in the water and start opening some real trades.

Mr. Ryan’s investments are copied by many other traders, who take advantage of eToro innovative CopyTrader tool. This facility, which is straightforward to use – eToro clients can view and copy anyone with a profile – is ideal - click here to read the rest of this article